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How Bobo's stays rooted to its oat core while branching into different flavors and formats

Playing off a classic nostalgic flavor, Bobo's recently launched its peanut butter and jelly-filled bars, that was featured during the Summer Fancy Food Show which took place June 25-27 at the Javits Center in New York City, where Bobo's CEO, TJ McIntyre discussed the brand's strategy on remaining focused on oats while exploring different formats and flavors.
United States Scott Dicker Foodnavigator United States Snack Bar Exploring Growth Drivers Consumer Cravings

Free Webinar: Raising the Snack Bar - Exploring Growth Drivers, Innovations and Consumer Cravings

What does it take to stand out in the saturated snack bar crowd? FoodNavigator-USA’s recent webinar, Raising the Snack Bar: Exploring Growth Drivers, Innovations and Consumer Cravings featured an expert panel on the various considerations brands must make—from ingredient selection and consumer dietary preferences to flavors and marketing—to build and maintain a successful, progressive strategy.
John Olsen Scott Dicker Julia Shapiro Sarah Philips Soft Baked Squares Industry Voices

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Free Webinar: Raising the Snack Bar - Exploring Growth Drivers, Innovations and Consumer Cravings

What does it take to stand out in the saturated snack bar crowd? FoodNavigator-USA’s recent webinar, Raising the Snack Bar: Exploring Growth Drivers, Innovations and Consumer Cravings featured an expert panel on the various considerations brands must make—from ingredient selection and consumer dietary preferences to flavors and marketing—to build and maintain a successful, progressive strategy.
Sarah Philips Scott Dicker John Olsen Julia Shapiro Soft Baked Squares Ood Labeling And Marketing

Upcoming webinar: How snack bar brands can carve out a space in a crowded market

FoodNavigator-USA will present its free editorial webinar, Raising the Snack Bar: Exploring Growth Drivers, Innovations and Consumer Cravings on July 26 at 11:30 AM CT. The webinar will feature a panel of snack bar experts who will explore how key differentiators like ingredients, distribution channels and marketing can help brands stand out in a saturated category.
United States Julia Shapiro John Olsen Sarah Philips Scott Dicker Deniz Ataman

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