Selling Lighting News Today

Lighting courses will broadly cover control options, human-centric lighting, sales techniques, LED technology and lighting design.

Coastal Source lighting fixtures are built from solid brass from the nuts, bolt, and all the way to the stake.

Integrators convert small areas in their showrooms into ‘lighting labs’ to close more deals selling lighting.

Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.