Sergio Zyman News Today

OK Soda was a soft drink that sold itself by underselling itself.

OK Soda launched in 1993 with a campaign targeted to cynical slackers: “What’s the point of OK? What’s the point of anything?”

The making of a yes generation.

In 1994, Coca-Cola introduced a soda for the grunge era. It left a bitter taste.

Fruitopia capitalized on the hippie revival of the '90s to launch itself as an alternative to soft drinks. But what exactly was it, and where did it go?

The media coverage surrounding the Metaverse has been -at best- mixed, with some portraying it as the logical evolution of the internet and others dismissing it as mere hype. This is nothing new. The medias relationship with emerging technologies has always been complicated, marked by a mix of skepticism, fascination, and, at times, hysteria. The parallels between the media coverage of the internet in the late 90s and early 00s and the Metaverse narrative of today are striking. In the late 90s, ...

The Bud Lite controversy is bubbling over like an overheated beer vat.

A week ago, my friend John Ajayi invited me to speak at this summit, the Q1 2023 Marketing Edge Virtual Marketing Summit. It is unusual for me to accept a speaking appointment at a week’s notice.

Today’s traveler’s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.

In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we speak to Hong Kong’s emerging bright minds.