It s only February, but we ve already seen several significant acquisitions in the games industry in 2021, with EA s purchase of Glu Mobile for $2.1 billion the biggest so far. The acquisition of Glu is EA s largest investment in a mobile studio, and follows the acquisitions of Jamdat, Chillingo, Hands-On Mobile and Industrial Toys.
We decided to take a deep dive into some of Glu s top-grossing titles to understand what drove EA s decision. Beyond the apparent dynamics of revenue generation, we also wanted to see how the Glu portfolio enhances and strengthens EA s roster in terms of target audience fit, motivations and other factors.