Page 4 - Social Element News Today

The Social Element won ’Leadership Team of the Year’ at The Drum Awards for Agency Business in 2021. In this case study, get a deeper understanding of what makes this agency special and successful, starting with the people at the top.

The first Saturday of the new season saw a Queenslander steal the show at Randwick, The Astrologist star at Flemington, and hoops avoid the slaughter in another competitive go.

RSN927 BETTING ON JUMPS RACING. IT’S A REAL THING NOW July 19, 2021 3:50 pm By Matt Stewart, Racing Editor A mate texted me this morning, alerting me to some figures that are more significant than they first seem. They raced at both Sportsbet Pakenham and Warracknabeal was a flat-race program and Pakenham was exclusively jumps. The anti-jumps people have had a few key gripes including animal welfare, cost to put it on – believed to be around $4 million a year – and that “no-one bets o...

William McCarthy wins the Thackeray Steeplechase aboard The Dominator (Image: Racing Photos) Irishman William McCarthy has delivered a front-running masterclass at his first day riding in Australia to cause an upset in the $100,000 Hammonds Paints Thackeray Steeplechase (3450m) aboard the Henry Dwyer-trained The Dominator at Warrnambool on Sunday. Arriving in Australia less than a month ago, the 38-year-old led from start to finish and in doing so brought to an end the winning r...

After three lockdowns, more than a year of home working and an unprecedented vaccine rollout, firms of all sizes are slowly, cautiously, reopening and welcoming staff back to the office.

By Sam Bradley-16 March 2021 08:00am Will paid moderation help brands escape online opprobrium? Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Last weeks flurry of International Women’s Day-themed comms saw mixed results for brands. Burger King in particular scored an own goal with a Twitter post that clumsily attempted to discuss gender discrimination in ...

Gen Z knows instinctively when brands aren’t being authentic on TikTok and other favorite platforms. That’s why it’s essential that brands get it right, especially when it comes to inclusivity. The Social Element’s Ashley Cooksley offers some practical advice and offers three solutions for brands looking to improve in the social space. If you haven’t checked out TikTok recently you really should. There is so much fun content springing forth right now — I mean, who knew a dance set t...

By Sam Bradley-19 January 2021 08:30am How can you support team learning from home? We ask readers of The Drum from brands, agencies and everything in between for their advice on real problems facing today’s marketing practitioners. Since the first lockdowns of last year, self-improvement projects have seen many of those liberated from their commute pick up new tricks. But while many were trying their hand at breadmaking or portrait-painting, time away from the hubbub of the o...