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Wknd Nation | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency

Packaging Contents: Apparel Fashion industry veterans Sofia Karvela and Phuong Ireland approached ROOK/NYC to talk branding for their soon-to-launch casual wear line. Mark Christou, Lead Designer, knew the branding would need to reflect the foundersโ€™ shared effortlessly cool vibe, and in keeping with their values, should be aspirational but still feel relatable and real. The Founders didnโ€™t want anything too high-polished or pristine, so they would need to cultivate an edge of imperfect...
United States Tony Pierre Rebecca Thomas Christou Susan Locht Mark Christou Rebecca Thomas

Versatile High-Quality Apparel : Wknd Nation

Wknd Nation is a new casual loungewear clothing line designed with comfort in mind by Sofia Karvela, the former Sex and the City and Younger stylist, and Phuong Ireland, a fashion industry veteran. To kick off the new series, the brand tapped Independent Full-Service Creative Agency, ROOK/NYC to create its brand identity, packaging design and digital experience. โ€œOur e-comm packaging is the first physical interaction our customer has with Wknd Nation, and ROOK really brought the branding to l...
Service Creative Agency Wknd Nation Sofia Karvela Phuong Ireland Independent Full Service Creative Agency Wknd Nation

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