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Industry mainstay Nielsen has today unveiled 'Streaming Signals.' The new product is designed to help advertisers predict who is watching a specific program within a household of multiple people — so they can serve more relevant ads in real time.
LoopMe, an outcomes-based platform, has launched a measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics for OOH advertising, according to a company press release. Designed for agencies, brands and publishers to measure media effectiveness throughout…