Strat House News Today

Montclair, NJ (PRWEB) December 11, 2022 -- Strat House has been named to the Inc. 2022 Best in Business list in the Events & Experiential category. Inc.’s

Montclair, NJ (PRWEB) May 25, 2022 -- Today, Strat House, LLC, an agency dedicated to strategic development of live and virtual experiences, announced the

WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they canface a host of challenges to maintain or build on their initial success.

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we ask readers how they plan on serving potentially disloyal customers.

While Bezos and Musk scour the stars for humanity’s next home, rival billionaire Mark Zuckerberg’s land grab aims into cyberspace and the fabled metaverse. Brands are now prospecting the digital depths with the hope of establishing immersive colonies for the next generation of web users. Those without the brand safety provisions and know-how will perish on the journey, while the rest will live long and prosper.

Headed up by chief creative officer Martin Green, Unboxed will showcase events, installations and digital experiences right across the nation next year.

COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities in the space, says a strategy expert.

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners.

May 27, 2021 Megan Tatum On 11 November 2020, Chinese livestreaming platform Taobao Live sold £5.3bn-worth of goods – in less than half an hour. Granted, that particular period marked the start of its campaign for the country’s annual Singles Day shopping festival, which totalled £52bn in sales, but such an eye-popping sum is still a clear sign of the power of live shopping events in China.  Typically featuring slick interactive content enabling viewers to ask the hosts questions about...

By George Nott2021-05-07T09:08:00+01:00 The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear? “Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?”...