Tapas Gupta News Today

Creative thinking and solutions is not just restricted to developing ideas to crack marketing or an advertising problem, but need to be viewed in a far larger context - as a problem solver in our lives. In in all walks of life, we are often faced wit

BEI Confluence, one of the leading independent 360 agencies in India, has announced the elevation of Abhishek Gupta who has been leading the BEI Confluence business operations as Dy. MD for the last 4 years to Joint Managing Director (JMD) with effec

CID in Assam was designated as SNA for implementing National Cyber Crime Helpline 1930 as per Governors order.

The Assam Police CID in two separate operations has frozen Rs 8,15,743, stolen by cyber fraud, an official said here on Saturday.A senior official said that one Tapas Gupta reported to 1930 helpline number that he received an email regarding ...

'The Mad Ad Years' was co-authored during the lockdown through WhatsApp

Share on Tapas Gupta it also translated into finding a co-founder for his Pune-based automobile parts ecommerce platform SparesHub.  After completing management courses from Nirma University, Ahmedabad, in 2010, Tapas and Arijit Chakraborty continued their corporate journeys. Tapas worked with companies like Mercedes Benz and CRISIL, while Arijit gained experience at Tata Motors and Dell International.  While he was at CRISIL, Tapan recalls a time when his family members were struggling to ...

Disrupt or run the risk of being disrupted, says YourStory’s Shradha Sharma Delivering the opening keynote at the fourth edition of Future of Work, YourStory Founder and CEO Shradha Sharma made the case for disruptive innovation in the new normal. 0 claps Future of Work, YourStory Founder and CEO Shradha Sharma made the case for disruptive innovation in the new normal. She said, “Today, its our responsibility to ensure we are constantly disrupting and making sure that disruption is happeni...

Pune-based automobile parts ecommerce platform SparesHub is catering to B2B customers and promises better pricing and same-day delivery of spare parts.

Updated Jan 20, 2021, 12:28 pm IST The novel based on the advertising world was produced in a unique way, making it a World Record contender  Mad ad world The lockdown necessitated by the COVID-19 pandemic gave people the chance to do interesting things, out-of-the-box things, and allowed free flow of creativity. It brought three-times author Aryani Banerjee and debutant writer Tapas Gupta together to pen, or rather type, The Mad Ad Years, billed as India’s first fictional work on advertis...

The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsApp Share Via: Veteran adman Tapas Gupta co-wrote it with author Aryani Banerjee during the lockdown and over 1,60,000 words. “It is the first of its kind advertising fiction,” said Tapas Gupta, co-author of ‘The Mad Ad Years’, a book whose idea took birth over a simple phone call and was written over WhatsApp. Yes, you read that right. Gupta is a veteran adman who ...