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The Real Challenge Is How To Manage Reach And Frequency Across Platforms Where Most Consumers Are Reachable By Both Linear Addressable 04 06 2023 News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Demise of Linear TV Is Greatly Exaggerated

The Demise of Linear TV Is Greatly Exaggerated - 04/06/2023

Howard shimmelLes binetTelevision bureau of advertisingOp ed contributorTelevision bureauPeter fieldsThe real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear addressable 04 06 2023

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