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Is New Technology Making the Drive-Thru Better or Worse?

From robotic delivery to AI-assisted ordering in the drive-thru lane, fast food chains have found numerous ways to embrace emerging technology. In the past few years, some have even tested full restaurant builds focused primarily on pickup and delivery, with advanced tech driving the experience. But have any of these newfangled methods actually improved the overall customer experience?
United States Fort Worth Matt Shaw Taco Bell Intouch Insights Thru Report
Source: yahoo.com

The 2023 QSR® Drive-Thru Report | QSR magazine

Taco Bell’s two-story, neon purple-lit “Defy” arrived with a bold objective: Get customers through the drive-thru in two minutes or less. When franchisee Border Foods built the 3,000-square-foot showstopper in June 2022 in Brooklyn Park, Minnesota, it triggered a tidal of social chatter. Was this the most ambitious prototype ever built in fast food?
Brooklyn Park United States Matt Shaw Lee Engler Taco Bell Border Foods

Chick-fil-A Unveils Drive-Thru Restaurant with No Seating in Hawaii

Chick-fil-A began its Hawaii expansion in September with a Kahului, Maui, location, and goals to open “several restaurants” in the Aloha State over the next five years. That plan will now include a drive-thru-focused location (with no seating), which is set to debut Thursday in O‘ahu. The store features two drive-thru lanes and three walk-up windows for pedestrians. A Chick-fil-A employee will great the walk-up guest face-to-face and take their order for carryout.  Third-party delivery ...
United States Matt Abercrombie Zane Dydasco Burger King Taco Bell United States Air Force Academy

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Pal's Success and Longevity is Anything but Sudden

Perhaps the only certainty in restaurants these days is the lack of it. What’s on a brand’s menu, what it costs, if it’s available, and even what channel somebody can order it from (and how it’s dynamically priced in response)—all are as unstable as the supply and labor backdrop operators continue to weather. This isn’t lost on Pal’s Sudden Service, brand president and chief operating officer Adam Crosby says. In fact, it’s only served to clarify a 67-year-old mission statement.
United States Thom Crosby Pal Barger Bill Taylor Adam Crosby Taco Bell

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