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Hass Avocado Board celebrates 20th anniversary

As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, director of marketing and communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocadoโ€™s Americaโ€™s most popular and desired fruit by 2025.
United States Gina Widjaja Emiliano Escobedo Gina Widjaia University Of California Hass Avocado Board

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