Page 11 - Tracking Transparency News Today

Apple shows commitment to data privacy in new ad The spot is the latest from the brand to demonstrate its commitment to privacy on its iPhones, and introduces its new Tracking Transparency tool which allows users to opt out of data tracking 24/05/2021 7:39 am Apple is reemphasising its commitment to privacy for the users of its iPhones with a new ad which cleverly illustrates the way that our data is tracked constantly online. The spot, from TBWA\Media Arts Lab, sees a man buying a coffee, vi...

More than 90 percent of U.S. users of the latest version of Apples mobile operating system iOS 14.5 are taking advantage of a new feature to block an applications ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.

According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android.

  According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android. App Tracking Transparency is a feature introduced in iOS 14.5 that allows users to stop ad tracking across apps and the web. This controversial feature disables one of the widest used tracking identifiers — IDFA. A coalition of advertisers that call themselves the Post-IDFA Alliance collected their advertising data to compare how the m...

Twitter has started prompting users to enable ad tracking if their device runs iOS 14.5. As part of the recent update, Apple forces all apps to ask for permission before they track users for ad purposes.

As we have previously reported, as of May 8, iOS 14 users have said "no" to apps asking permission to collect their data 96 percent of the...

WhatsApp will begin restricting features unless you agree to Facebook’s data sharing policies The May 15th deadline for accepting WhatsApp’s new terms of service (TOS) and privacy policy is approaching. In an effort to ensure that people will agree to the changes, WhatsApp will begin showing persistent notifications and eventually will start restricting features to the user. For those users who still haven’t accepted the new privacy policy change, WhatsApp has already begun showing remind...

); //]]>//--> By John P. Mello Jr. May 11, 2021 4:00 AM PT More than 90 percent of U.S. users of the latest version of Apples mobile operating system are taking advantage of a new feature to block an applications ability to track their activity on their phones. This is bad news for advertisers. According to research updated Saturday by Flurry, an analytics company owned by the Verizon Media Group, 96 percent of U.S. users of iOS 14.5 blocked app tracking using the new App Tracking Transparency ...

Apple rejected or removed more than 1 million malicious apps from its App Store and stopped more than $1.5 billion in potentially fraudulent transactions in 2020.  The US tech giant said its combination of sophisticated technology and human expertise kept customers on its online store safe for the year.  Apple also deactivated 244 million customer accounts due to fraudulent and abusive activity, and rejected another 424 million attempted account creations for patterns consistent with fraudule...

11 May 2021, 12:05 am Apple is investing $45 million to Corning Inc., the supplier of Gorilla Glass and iPhone 12s Ceramic Screen. It comes amid the reports of a bendable iPhone, likely coming in 2023.  The Cupertino company announced that the latest investment from its Advanced Manufacturing Fund is on top of the $450 million that the precision glass manufacturer has received in the last four years.  Furthermore, Apple said that its move is meant to "expand Cornings manufacturing capacity in...