Page 9 - Tracking Transparency News Today

Here’s how the third-party cookie deprecation and privacy regulations will impact paid search and what practitioners can do to adjust

App Tracking Transparency initiative has got tremendous support from privacy groups and authorities. However, Snap and Facebook found a loophole in the name of the Wiggle Room.

A new report from the Financial Times claims Apple is allowing developers to follow a "much looser interpretation" of its iOS 14 App Tracking Transparency measures.

Fitness firm Peloton sees COVID sales boom end, blames Apple's iOS 14 App Tracking Transparency privacy feature for hurting sales.

Fitness firm Peloton sees COVID sales boom end, blames Apples iOS 14 App Tracking Transparency privacy feature for hurting sales. Peloton Bike

Apples App Tracking Transparency, designed to allow iOS users to opt-in or opt-out of tracking by third-party apps, has cost social media firms nearly $10 billion in advertising revenue.

Apple has published its fourth fiscal quarter of 2021 results, breaking all of the companys records for the quarter.

Tech giant Google has once again reported record revenue for the second quarter in a row in 2021. The Masters of the Universe enjoyed revenue growth of 41 percent for the quarter while profits soared 69 percent.

Tech giant Google has once again reported record revenue for the second quarter in a row in 2021. The Masters of the Universe enjoyed revenue growth of 41 percent for the quarter while profits soared 69 percent.

Apple has published its fourth fiscal quarter of 2021 results, breaking all of the company's records for the quarter. Here are some notes of interest from the report, including remarks from Apple CEO Tim Cook and Chief Financial Officer Luca Maestri.