Page 2 - Travis Clinger News Today

LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem

Publishers, marketers, and more will be able to leverage better post-signal connectivity ...

LiveRamp and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected...

Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.

LiveRamp and Pinterest have expanded their partnership RampID partnership to Australia, New Zealand and Japan.

SAN FRANCISCO, August 08, 2023--LiveRamp announced an expanded partnership with Pinterest: a better global integration for advertisers to reach their audiences on Pinterest globally.

Google announced last week that it would end third-party cookies for one per cent of users in the first quarter of next year, ahead of a general depreciation sometime later.

With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.

01.03.2023 - LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based ...

With the demise of the third-party cookie fast approaching, we need to reduce complexity and take a unified approach to identity, say a panel of industry experts…