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IAB Tech Lab Announces New Board Members And Chair

IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are vote

Todd parsonsMichael peraltaAnthony katsurSheryl goldsteinGiovanni gardelliMichael palmerAashish shuklaSomer simpsonGyanda sachdevaDaniel brackettScott spencerCurt larsonMark koperaMichael smithPaul ryanRay jiayi cao

LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop

United statesUnited kingdomTravis clingerGreg collisonAdobe advertising solutions groupAdobe advertising cloudAdvertising solutions groupAdobe advertisingLiveramp authenticated traffic solution

CMO s top 8 martech stories for the week - 24 February 2022

All the latest martech and adtech news from Cognigy, LiveRamp, Adobe, Upflowy, The Trade Desk, SugarCRM, Movable Ink, Zonos and Contentgine

United statesUnited kingdomSan franciscoGold coastPatrick eggenVivek sharmaTim ribichClint reidLiveramp rampTravis clingerPhilipp heltewigConde nastJeff greenTravis robinsonZonos saaGreg collison

Adtech vendors respond to Google s plans to extend Privacy Sandbox proposal to Android

Google's extended plan to replace third-party cookies and shore up user privacy across mobile devices includes swipe at Apple's privacy agenda

United statesMike woosleyAnthony chavezTravis clingerWashington postPrivacy sandboxLockdown privacyApp tracking transparencyGoogle androidSeven facebookAndroid advertisingAuthenticated traffic solutionMobile marketingDigital marketingDigital advertisingThird party data

Commenting Leader Insticator Partners with LiveRamp, Providing Publishers with Access to Its Authenticated Traffic Solution

New York, NY (PRWEB) November 30, 2021 Insticator, the leader in engagement solutions for publishers, today announced an integration with leading data

New yorkUnited statesUnited kingdomInsticator liverampZack dugowTravis clingerFox sportsMajor league baseballAuthenticated traffic solutionCommenting unitContent engagement unitUnited states todayNew york cityVisit insticatorPress release

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