Page 12 - Universal Analytics News Today

Google Optimize and Optimize 360 shutting down could affect web developers ability to perform A/B tests on sites.

The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.

ATHENA award winner and AMA's 4 under 40, Mary Owusu introduces you to creating GA4 SEO reports - SEO Pages, SEO Profiles, and SEO Paths

Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.

Measuring the most important digital things can be challenging for many hotels because they are often complex and multifaceted, but it is important to try to find ways to measure them accurately and meaningfully to make informed decisions and drive progress. Top of Form

Gripping reads from 2022 that informed, amazed, and helped the Search Engine Watch community tackle Google’s googlies and global dynamics

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The new features help make the transition into GA4 much easier.

With a massively expanded attack surface due to remote learning in the face of COVID19 and a vast amount of valuable personally identifiable information (PII), targeted attacks on educational districts and institutions have skyrocketed with 166 incidents in 2021. As school boards look to underfunded security programs to protect this information and preserve the student’s ability to learn, security resources are stretched thin and struggle to remain resilient.

We've spoken to a variety of industry leaders in the North to find out their insights and predictions for 2023.