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What the FLoC? Browser makers queue up to decry Google's latest ad-targeting initiative as invasive tracking

Browser maker concerns Browser maker Vivaldi said yesterday: "FLoC off! Vivaldi does not support FLoC." Co-founder and CEO Jon von Tetzchner added: "Our privacy policy is simple and clear; we do not want to track you." He added that FLoC would expose personal data in new ways. "You might visit a website that relates to a highly personal subject that may or may not use FLoC ads, and now every other site that you visit gets told your FLoC ID, which shows that you have visited that specific kind...
Peter Snyder Google Schuh Michael Kleber Marshall Vale John Wilander Chetna Bindra

Google's 'privacy-first' ad tech FLoC squawks when Chrome goes Incognito, says expert. Web giant disagrees

Chocolate Factory still stomping bugs out of its bird-themed post-third-party-cookie features Share Copy Updated Googles effort at "building a privacy-first future for web advertising" already looks like it will require some privacy retrofitting. The internet titans interest-based ad-targeting technology, Federated Learning of Cohorts (FLoC), ostensibly intended to provide a more privacy-friendly alternative to third-party tracking cookies, has a privacy flaw, according to Dr Lukasz Ole...
United States Josh Karlin Lukasz Olejnik Updated Google Federated Learning Incognito Chrome

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