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January 3, 2022
/PRNewswire/ -- Taiwan-based start-up providing AI-powered content for brands, Youuxi Digital, is introducing two innovative solutions for a green lifestyle...
December 29, 2021
We've written a few times about the sad case of Veoh. Veoh was a YouTube-like site, funded by Hollywood insiders like Michael...
December 22, 2021
A total of 117 metals were awarded across 39 categories. SoCheers and MPL Sports Foundation bagged Agency and Brand of the Year awards, respectively.
December 22, 2021
A portal of daily newspapers covering Philippine news headlines, business, lifestyle, advertisement, sports and entertainment. Also delivers Manila and Cebu news.
December 16, 2021
Covid-19 dramatically changed the landscape for social media – but with the explosive growth of platforms, new ad tech and industry regulations, marketers are navigating a constantly evolving set of rules around the buying and activation of social ads.
December 15, 2021
Senior industry experts give their take on what the next big thing is for 2022.
December 1, 2021
This SaaS start-up from Jaipur is humanizing marketing for leading global brands - Taggbox is helping global brands including Silicon Valley giants to enhance their marketing efforts by bringing their customers roles in the spotlight
November 30, 2021
/PRNewswire/ - Vejii Holdings Ltd. ("the Company or "Vejii"), announced today their partnership with Big Mountain Foods ("BMF"). BMF is a women-owned, and...
November 23, 2021
Purpose: The purpose of this study is to show how non-random groupings of YouTube videos can be combined with automated text analysis (ATA) of user comments to conduct quasi-experiments on consumer sentiment towards different types of brands in a naturalistic setting. Design/methodology/approach: NCapture extracted thousands of comments on multiple videos representing different experimental treatments and Leximancer revealed differences in the lexical patterns of user comments for different type...
November 3, 2021
Louis Alfieri & Tim Madison discuss interactive narrative storytelling - its origins, evolution, & key role in the future of experience design