Building future media platforms
What does future media look like? Fahmeeda Cassiem-Surtee, CEO of DStv Media Sales The world can fit into our pockets and global TV trends are not a far reach, they’re now – OUR TRENDS. True to form, DMS (having ridden many first technological waves) are monitoring working models through our partners. What’s new: Programmatic advertising That’s just a fancy way of saying ‘automation’. Before you get concerned, this doesn’t mean the end of an era of human resources. It just means...
Source: themediaonline.co.za