Vinit Garg News Today

Many deep-pocketed D2C brands in India have extended their presence offline to leverage scale and increase their margins

According to an Inc42 analysis, India had more than 800 direct-to-consumer (D2C) new-age brands operating in India as of 2021

Mylo, a leading full-stack D2C platform for expecting and new mothers; has signed on actor & celebrity mom Amrita Rao for a strategic association for its baby care range of products - baby carrier, cloth diapers and baby wipes.

Indian conglomerate ITC has completed the acquisition of a 10.07% stake in D2C mother and baby platform Mylo's parent Blupin Technologies.

ITC Chairman Sanjiv Puris thrust has been to identify new vectors of growth. In line with this strategy, ITC proposes to acquire a 10 per cent stake in Blupin Technologies Private Limited, the company behind brand Mylo.Founded in 2017, Mylo, ...

The investment will give the company an early mover advantage in the evolving content-to-community segment and will provide an expanded presence in the D2C space, ITC said in a regulatory filing.

To broaden its position as a one-stop solution for mother and baby care, Mylo has raised $17 Mn in its Series B funding round.