Mike Christianson built his first Pizza Ranch-arcade from the ground up in Butte, Mont., in 2016. The store did so well that he eventually added “FunZone” arcades to his stores in Grand Forks, Dickinson and Fargo. Now Christianson’s template for pizza-and-games has been picked up by the whole Pizza Ranch chain.
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In this second of a two-part feature in his latest Virtual Arena column, industry specialist Kevin Williams marks the six-year anniversary of HTC’s Vive platform in Commercial Entertainment. Concluding this look, we chart the influence of the Vive in the current LBE marketplace and the future developments for the road ahead.
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HTC Vive headset had become the de facto VR platform for those looking to enter the LBE VR scene. The original designs of the early part of this phase of development leant themselves more towards one-off creations, aping the pop-up design roots of many of the start-up developers. But the amusement and attraction trade would turn their considerable experience towards making systems that would fit the needs of the entertainment facility operators and prove robust to survive in this unique market.