Page 12 - Wavemaker India News Today

The incumbent agencies on the account are Wavemaker India and Logicserve Digital

Because you need a big guy to quench a ravenous hunger, says the brand.

There’s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on the consumers’ minds with plain vanilla advertising. The mode of brand storytelling has evolved from 30 seconders and one-minute advertisements to creating owned media platforms and content to form an association with the consumer which

According to a PwC report, subscription services are driving the rapid growth of OTT platforms, accounting for 90.5% of revenue in 2021 and set to account for 95% in 2026

In Grand Prix, India (5) was second to USA (11) but it beat them 2-1 in Titanium Lions. With a 47-medal haul, 2022 is the best year for India versus the 40-metal haul in 2017. Similarly, BestMediaInfo.com compiles the list of many firsts for India at Cannes Lions 2022.

Four industry experts analyse the ad spends for the year so far.

The author discusses his experience during the I-Com Global Summit 2022

All four of the Indian shortlists convert to wins

Gaurav Sablania of Wavemaker India, explained how Netflix India’s revenue reached INR 15.2 billion after the agency’s ‘Indian Originals for All’ campaign

Wavemaker India’s Gaurav Sablania explained how the agency used real-time data sources to provide correct and consistent information to speed up the vaccination drive