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March 24, 2022
Mumbai: Viacom18's kids channel Nickelodeon has announced the 2021 edition of Kids' Choice Awards (KCA). Interestingly, the awards show will come to life in a screening at Decentraland, the place of the first ever metaverse concert. The voting for the awards commenced on 7 February. This innovative idea was conceptualised and crafted by Wavemaker India for Perfetti Van Melle
March 22, 2022
Mumbai: Media veteran Kishan Kumar has joined Star TV Network as executive director. In this role, he will lead the channel business for Malayalam GEC Asianet. Kumar is armed with 22 years of experience with most of it spent on the media agency side of the business. He was associated with GroupM’s Maxus Global for 13 years. In his most recent role, he was associated with media
March 21, 2022
The Holi party was hosted in the Metaverse on March 18 and 19
March 16, 2022
Mumbai: Viacom18 has partnered with Pernod Ricard – Seagram’s Imperial Blue packaged drinking water and Wavemaker India for its latest campaign for Holi. The campaign has already clocked eight million views and counting on digital, the media company said. Conceptualised and executive by Viacom18 with Wavemaker India, the campaign is being extensively marketed across platforms
February 17, 2022
Life in the new normal: A full summer without Covid could jumpstart the economy
February 15, 2022
Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility whatsoever! Taking this thought further is Mondelez India’s latest campaign for Cadbury Perk titled, what else- ‘Disclaimers’.
February 11, 2022
The first Indian metaverse wedding had 500 attendees who registered online to bless the happy couple
February 11, 2022
Mumbai: TotalEnergies brought Wavemaker India on board to produce and promote the launch of its new integrated marketing campaign for Hi-Perf lubricants. The campaign titled #LambaChalega features actor Pankaj Tripathi and promotes TotalEnergies’ range of high-performing motorcycle engine oil.
February 11, 2022
Viacom18 in association with Mondelez India is all set to release a light-hearted celebratory song ‘Single Single’ this Valentine’s Day.
February 10, 2022
The first Indian metaverse wedding had 500 attendees who registered online to bless the happy couple