Page 16 - Wavemaker India News Today

Snapchat filter covers the Sun, only active during eclipses, with a Cadbury Chocobakes Choc-Filled Cookie.

Mindshare bags the top digital- and media-agency awards, while Ogilvy wins the top prize for creative shops in South Asia and Wavemaker wins two people awards

Apoorva Mehta, Dharma’s CEO talks to us about Dharma 2.0, its ad-film making vertical, about the “progressive” new Center Fresh ad, and why it doesn’t make many ads like other agencies.

Mumbai: Center fresh, the gum and mint brand from Perfetti Van Melle has announced its marquee collaboration with Bollywood filmmaker Karan Johar's Dharma 2.0 for a series of two digital films. The campaign collaboration has been facilitated by Wavemaker India, with support on the creative front from Ogilvy India. As part of this collaboration, Center fresh and Dharma 2.0 will

Hindustan Unilever Limited and McCann Worldgroup India win big as the Client and the Agency of the Year.

Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best strategic thinking from Asia’s marketing industry.

Moves from OMD where she was CEO

linkedin Wavemaker India has bagged Paragon Footwears media mandate following a multi-agency pitch. The mandate comprises traditional media and content including social creative and digital. The account will be handled from Wavemakers Bengaluru office.   Navin Thomas, executive VP - sales and marketing, Paragon, said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on the media landscape clubbed with in-depth understanding of consumer dynamic...

The summit will begin at 3 pm on 29 June. 28 Jun, 2021 - 07:58 AM IST     |     By indiantelevision.com Team     KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint....

As several states are relaxing lockdowns, will there be a similar surge in ad spends this year like in 2020? The festive season will soon be here and the remaining IPL matches will be completed in UAE in a few months. However, experts feel things may not be the same as last year after a brutal second wave