Page 17 - Wavemaker India News Today

Covid learnings: Brands need to remain authentic & relevant to their customer base That seems to be the common mantra for companies to drive the growth of retail in Karnataka. 26 Apr, 2021 - 08:18 AM IST     |     By indiantelevision.com Team     MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the countrys first success story from a regional language market standpoi...

A digital video highlighting the campaign has been created and will be promoted as part of the brand’s digital engagement. This digital film showcases how the new Mentos dragees with emoticons is a way to Say Hello

Share Via: The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designs’ printed on each candy. Mentos, the leading chewy mint and fruit brand from confectionery major Perfetti Van Melle, has just rolled out limited edition ‘Say Hello’ packs. Each candy in the pack has been turned into an emoticon. The emoticon on the candy is aimed at sparking conversations among friends, family, or even connecting with someone new. The ‘Say ...

GroupM India makes senior elevations Share Via: Vinit Karnik has been appointed as Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan as Head of Branded Content, GroupM India. GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupM’s Entertainment & Sports practice (ESP) will take over the new role of Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagaraj...

GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan.    Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia.    Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India.     Kumar said, “Disruption and evolution go hand in hand and it also...

Watch: How Gauahar Khan And Zaid Darbar Grew #StrongerInLove by Filmfare | February 18, 2021, 12:27 IST If 2020 was a revelation, the biggest takeaway for all of us has been that it’s the simplest of things that matter the most. The last year has been a major trial for couples and they’ve unlocked new depths to their relationship because of it – they’ve discovered a level of strength, resilience, and compassion that they didn’t know their relationship had. Newly-wed couples feel li...

GroupM reveals 10 trends that will influence the Indian advertising industry Bringing creativity back into digital advertising and Platforms becoming creator-led than community-led are a few interesting trends spotted by WPP’s media investment arm Delhi, February 17, 2021 WPP’s media investment arm GroupM revealed the 10 trends that will influence the Indian advertising industry in 2021. Talking about the key trends at a virtual press event organised for the release of â€...

Mumbai (Maharashtra) [India], February 13 (ANI/NewsVoir): The year 2020 saw the world grappling with a host of difficulties and challenges - no less for couples. But in this face of uncertainty, the solace and stability that relationships offered became more valuable than ever before as couples turned to their partners for comfort and strength. Now, entering into 2021 with trepidation and caution, its the love they share that gives them the security, motivation and inspiration to move forward w...

This Valentine’s Day, Platinum Days of Love celebrates growing invincible together! This Valentine’s Day, Platinum Days of Love celebrates a love that is not only anchored firmly and weathered it all but has also evolved for the better. A relationship that has grown #StrongerInlove By: Diamond World News Service | | Reference: 2541...

Speaking about the campaign, Navin Gurnaney, CEO, Tata Starbucks, said in a press release, “Our message through this film is to celebrate the warmth of human connections that forms the very core of our brands values and helps build long-lasting emotional connections with our customers, partners and the communities we serve.” Deepa Krishnan, marketing director, Tata Starbucks, added, “Considering the current times we are going through, it is more important for brands to be a beaco...