Page 15 - Wavemaker India News Today

Their reception ceremony was attended by around 500 guests. With the help of a tech-startup TardiVerse, a Hogwarts-themed metaverse was set up for the reception.

Mumbai: With the new normal setting in, platforms like Metaverse are bringing people closer than ever before. ITC’s luxury chocolate brand Fabelle Exquisite Chocolates made its debut in Metaverse over this weekend. Fabelle was an integral part of two weddings hosted on the Yug Metaverse and the TardiVerse (metaverse wedding partner - CoinSwitch Kuber) platforms.

Mumbai: With people spending a lot more time indoors, Chocolate brand Cadbury Dairy Milk has rolled out an all- new campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ that highlights everyday slice-of-life occasions where consumers open their refrigerators for smaller moments of indulgence. The campaign created by Ogilvy India features a series of six relatable nuggets that nudge

Experts share the highs and lows of the news channel rating hiatus, opinions on state elections advertising momentum, and the potency of data

The agencies jointly won Silver awards for work on Mondelez

Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavem

Mumbai: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India. The company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook,

Account won post a multi-agency pitch

Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform. The campaign highlights Extramarks expertise in combining the best of ‘in-school’ and ‘at-home’ digital learning ecosystem helping students’ #FlyTheExtraMile. It also highlights the end-to-end learning offerings such as Live

The discussions held during the 3-day virtual conversations captivated almost 500 brand and agency stalwarts