Merchants are creating interactive, visual WeChat Mini-Programs to boos consumer engagement and social sharing.
Azoya Consulting s playbook gives a quick introduction to WeChat mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat mini-program to achieve impressive results. As Chinese consumers now spend more time and money online and show increasing demand for imported products, Azoya Consulting s playbook 2.0 can help international sellers engage and sell directly to a ready market of Chinese consumers. This playbook also helps companies prepare now for China s massive shopping festivals in 2021, including 618 Mid-Year Shopping Festival in June and Singles Day in November.