Merchants are creating interactive, visual WeChat Mini-Programs to boos consumer engagement and social sharing.
Azoya Consulting's playbook gives a quick introduction to WeChat mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat mini-program to achieve impressive results. As Chinese consumers now spend more time and money online and show increasing demand for imported products, Azoya Consulting's playbook 2.0 can help international sellers engage and sell directly to a ready market of Chinese consumers. This playbook also helps companies prepare now for China's massive shopping festivals in 2021, including 618 Mid-Year Shopping Festival in June and Singles Day in November.