Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues
Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.
Why Behavioral Targeting Gold Standard Online Video Industry Media Entertainment Video Video Advertising Ott Tv
Source: streamingmedia.com