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ASA Rules Wild Cosmetics Deodorant Claims are Misleading

The UK-registered Advertising Standards Agency (ASA) upheld its ruling that a Dec. 2, 2022, YouTube ad and information posted on the website of deodorant manufacturer Wild Cosmetics misled consumers. The ad can no longer appear in the original form.
John Paul Mitchell United Advertising Standards Agency Asa Ltd Wild Cosmetics Ltd Wild Cosmetics John Paul Mitchell Hit Suit Alleging False

Waterless, refillable, upcycled: Circular cosmetic products are mushrooming

Circularity is taking off in the cosmetics industry, with many new launches involving sustainable products, ingredients, and packaging. Such developments are helping the industry make the transition to a circular economy, however there are concerns about customer behaviour, says Ecovia Intelligence. The market research firm will hold the next European edition of the Sustainable Cosmetics Summit in November in Paris. Among recent launches, there is an increasing number of waterless...
United Kingdom Loreal Garnier Dow Chemical Herbal Essences Mono Skincare Maison Dak

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