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A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online

Food challenges have a long history, but have they become too extreme?

Food challenges have a long history, but have they become too extreme?

A tortilla chip maker's decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years. There's a “glamorization of these challenges on social media,” Trucco said.

Death of Massachusetts teen following "One Chip Challenge" has renewed attention on popularity and risks of viral dares.

Food challenges have a long history, but have they become too extreme?

A tortilla chip maker's decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years. There's a “glamorization of these challenges on social media,” Trucco said.

Food challenges have a long history, but have they become too extreme?

Food challenges have a long history, but have they become too extreme?