"Algorithmic bias in machine learning-based marketing models" by Shahriar Akter, Yogesh K. Dwivedi et al.
This article introduces algorithmic bias in machine learning (ML) based marketing models. Although the dramatic growth of algorithmic decision making continues to gain momentum in marketing, research in this stream is still inadequate despite the devastating, asymmetric and oppressive impacts of algorithmic bias on various customer groups. To fill this void, this study presents a framework identifying the sources of algorithmic bias in marketing, drawing on the microfoundations of dynamic capabi...
Algorithmic Bias Data Bias Design Bias Ynamic Managerial Capability Machine Learning Marketing Models
Source: uow.edu.au