Zoe Cocker News Today

Jack Daniel's has embraced web3, creating a digital music treasure hunt in a bid to recruit and engage young adults with the 150-year-old Tennessee whiskey brand.

Jack Daniel's has embraced web3, creating a digital music treasure hunt in a bid to recruit and engage young adults with the 150-year-old Tennessee whiskey brand.

Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers

As Yahoo Finance debuts its new augmented reality / NFT experience with Future Art, its creative studios leader talks through the new and not-so new learnings for brands embracing Web 3.0 and the metaverse

Optus and Yahoo Creative Studios create avatar experience for fans of the WA Football League grand final, securing thousands of downloads and views

Event time: 9am AEST / 11am NZST Event enddate: 27/05/2021 Event Description: Make it, break it, steal it… Creativity and innovation are terms that are unquantified yet our industry seems to demand them at every turn. Whether you believe it or not, creativity sits in everyone’s toolbox – you just have to understand how it works for you. Having worked with some of the world’s biggest brands on immersive campaigns, Head of Brand & RYOT Studio Zoe Cocker is no stranger to transformative...

Doritos and RYOT Studio launch AR game with prizes including a PS5 February 1, 2021 10:57 Doritos has launched its latest campaign in the form of an augmented reality competition created by Verizon Media’s branded content division RYOT Studio. The new Augmented Reality (AR) game, ‘Doritos Quest’, gives players the opportunity to win from instant prize pool, as well as the ultimate prize, a PlayStation5 (PS5). Doritos Quest requires players to hunt around their local area to collect all f...