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Modern brands are defined by the experiences people have with them: Adobe’s Ann Lewnes
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Last Updated: Apr 17, 2021, 01:20 PM IST
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The most successful, digital-first companies are authentic, transparent, and intent on doing good for their customers and communities.
ETBrandEquity In light of COVID-19, where every connection and experience is digital, engaging with your customers in meaningful, relevant, and human ways has never been more important.
Adobe’s products are used billions of times a day around the world. More than usual these days, as people stuck at home unleash their creativity in various ways. The company’s software is used to make documents, create art, ads and 3D designs, and Photoshop faces, bodies and banana bread.
In a separate video for Goop, Apple shared her own morning routine, including the company's new Goop Glow products. "I'm obsessed," she said. "It really gives your skin this amazing glow. Since I have very dry skin, the Glow Lotion is so nice--it keeps me hydrated but not oily. It's super lightweight."
Paltrow -- who also shares son Moses Martin, 14, with her ex Chris -- previously opened up about how impressed she is by Apple.
"When I see my daughter with her friends, they are so empowered," Paltrow said in an October interview with Adobe's Chief Marketing Officer Ann Lewnes. "They have -- and I mean this word in the best possible way -- they have a sense of entitlement that's beautiful. It's not spoiled."