Viewers in markets like Philippines, Indonesia and Australia watched more content on OTT
More than 400 million people now use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers in the region watch streaming video at least once a week.
The top three markets for OTT viewing were Singapore (91%), Australia (81%), and Indonesia (76%), the OTT is for Everyone APAC research’ report by SpotX found.
In Indonesia, there is a surge in OTT viewing with 79% of viewers in the 18-34 age bracket and 86% of those watching video mostly on their phones.
“OTT has truly hit the mainstream. Streaming video monopolises attention and smartphones dominate attention in Southeast Asia. This creates a distinct and unique OTT ecosystem where viewers can choose from a diverse mix of global, regional and local players who offer world-class local and international content,” said Gavin Buxton, the Asia managing director at SpotX.
By Shawn Lim-04 March 2021 01:00am
Lalamove recorded a positive growth during this period, Singh claims
As the Asia Pacific region starts to loosen pandemic restrictions, marketers need to be flexible and agile to maximize performance from their out-of-home and digital out-of-home spend. The Drum finds out how delivery firm Lalamove is getting the most mileage out of its OOH and DOOH spend in Malaysia.
It s almost a year since Malaysia introduced the Conditional Movement Control Order (CMCO), its lockdown bid to control the spread of coronavirus. The order prohibited a wide range of activities, including mass gatherings and inter-state travel. For the country s advertising industry, attractive city sites became ghost towns and most brands refocused marketing on personal and at-home devices where the public was spending more time.
The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Future of Media: How to sell on social, BBC Three back on TV, beer for data?
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d want the full thing in your inbox once a week.
John McCarthy here (Twitter, Linkedin, email). This week, I studied (in too much depth) how social commerce works across most major western social apps, Shawn Lim reported on the OTT boom in APAC, BBC Three made a surprise return to TV, and Kenneth Hein outlined how one brand is offering beer in exchange for data consent (yes, you read that correctly).
Video
TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce
When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and
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hoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend.
Almost a quarter (23%) of UK shoppers now use social media to discover and buy new products. And increasingly, they are happy buying products from trusted influencers and brands on their favourite social channels.