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Sift Raises $50 Million at a Valuation Over $1 Billion and Expands its Executive Leadership Team to Help Companies Fight the Growing Fraud Economy

Home / Top News / Sift Raises $50 Million at a Valuation Over $1 Billion and Expands its Executive Leadership Team to Help Companies Fight the Growing Fraud Economy Sift Raises $50 Million at a Valuation Over $1 Billion and Expands its Executive Leadership Team to Help Companies Fight the Growing Fraud Economy Funding and appointment of Eu-Gene Sung to CFO will fuel product and team expansion to help everyone trust the internet SAN FRANCISCO, April 22, 2021 (GLOBE NEWSWIRE) Sift, the leader in Digital Trust & Safety, today announced a $50 million funding round that values the company at more than $1 billion. The financing was led by global venture capital and private equity firm Insight Partners, with participation from Union Square Ventures and Stripes. The new funding will be used to continue expanding the company’s product portfolio and to scale its product, engineering, and sales teams globally. The company also announced today it has appointed Eu-Gene Sung to the role o

Ad fraud and brand risk up in H2 2020, says IAS

Ad fraud and brand risk up in H2 2020, says IAS April 21, 2021 10:49 Integral Ad Science (IAS) has disclosed new data showing that Australia witnessed an increase in ad fraud on desktop video, reporting an optimised against-ad-fraud rate of 1.6% for H2 2020, twice the average rate a year earlier. The worldwide optimised desktop video ad fraud rate was 0.8% for the same period. According to Jessica Miles, country manager ANZ at Integral Ad Science, this rate of 1.6% is still relatively small, especially when compared to the worldwide non-optimised rate of 5.6%, “which is why we do not advocate alarm over the results despite the increase”.

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