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Page 32 - ஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபை News Today : Breaking News, Live Updates & Top Stories | Vimarsana

High on viewership, low on ad revenue: Bumpy road for kids broadcasters

High on viewership, low on ad revenue: Bumpy road for kids broadcasters Share Via: While the kids genre grew and now dominates, at 7.4 per cent of the overall TV viewership, in terms of advertising, it gets three per cent of the total ad volumes. During the COVID-induced national lockdowns, kids genre witnessed 44 per cent growth in TV viewership compared to the same period last year (2019), according to Broadcast Audience Research Council (BARC) India. Normally, the genre sees growth during the summer and winter vacations, when the broadcasters release new episodes of existing shows, and also launch new intellectual properties (IPs).

Modi is the most-watched personality on TV in 2020: BARC

Bombay HC Grants Bail To Partho Dasgupta In TRP Scam Case

Bombay HC Grants Bail To Partho Dasgupta In TRP Scam Case A single-judge bench of Justice Prakash D Naik granted Dasgupta bail on furnishing a personal bond of Rs 2 lakh and solvent sureties. File Photo Outlook Web Bureau 2021-03-02T12:05:51+05:30 Bombay HC Grants Bail To Partho Dasgupta In TRP Scam Case outlookindia.com 2021-03-02T12:08:06+05:30 The Bombay High Court Tuesday granted bail to former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta for his alleged involvement in the Television Rating Points Scam (TRP Scam). A single-judge bench of Justice Prakash D Naik granted Dasgupta bail on furnishing a personal bond of Rs 2 lakh and solvent sureties. The court allowed depositing of provisional cash bail immediately and Dasgupta will have to furnish solvent surety certificates within six weeks.

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