Lighthouse Independent Media takes on tech media space with iTNews Asia launch Details
MARKETING-INTERACTIVE and
Human Resources Online, has expanded its B2B media portfolio with the launch of new tech title iTNews Asia.
iTNews Asia is targeted at tech decision makers in the Asia Pacific region, reaching an initial audience of 27,000 readers. The content serves to provide readers with timely tech news, updates and reports, with research, analysis and insights aimed at helping C-suite, business and technology senior executives understand the strategic value of technology in the fast-evolving digital economy and make informed technology investment decisions.
iTNews Asia is an extension of the iTNews brand that belongs to Sydney-based nextmedia. In Australia, iTNews has, for 18 years, been a leading news site for IT business decision makers.
Taking home the gold award for Excellence in personalisation marketing at the Marketing Excellence Awards 2020 is insurance brand NTUC Income. Over the course of 2020, Income, like many other brands, had to reassess, adapt and pivot its marketing strategies to cater to immediate needs to consumers during the period of uncertainty that COVID-19 brought upon. The pandemic also gave the brand a chance to reflect on its brand strategy to assess how it can be more customer-centric with its offerings. Acknowledging that personalisation has become a big part of consumers journey and experience, Income set out to identify specific needs and solutions that each of its consumers has.
Details 29 January 2021
When it comes to fried chicken, KFC is one of the first few brands to come to mind for Singaporeans. However, it was also not spared from the negative impact of COVID-19, which caused the company to change its marketing plans almost completely. It had to adapt quickly to adapt to different demands of consumers during different phases of the pandemic, while coming up with innovative strategies to continuously engage with its consumers. KFC s efforts were not in vain, as the company clinched first place in the category Excellence in gamificiation at MARKETING-INTERACTIVE s Marketing Excellence Awards 2020. It also won a bronze award for the category Excellence in event marketing (virtual) .
Details 26 January 2021
Taking home the bronze award for the Excellence in TV/video advertising category of Marketing Excellence Awards 2020 is video entertainment platform Viddsee. Amidst the fierce competition, Viddsee managed to wow the judges with its compelling narrative for the film it created in collaboration with AXA Insurance, titled
Since it launched its Viddsee Studios in 2017, Viddsee has always aimed to drive message and brand values in an emotional and narrative-driven storytelling. Derek Tan, co-founder of Viddsee, shares with MARKETING-INTERACTIVE in an exclusive interview about how it creates insight-driven films that helps its clients achieve their business objectives. Tan (pictured) also delves into how Viddsee has been building Viddsee Studios over the past three years to be an effective content creating and marketing engine. Read more about Viddsee s efforts to disrupt the content marketing sector here.
Details 26 January 2021
Wacom is a technology company in the pen display and tablet market for creative users. Injecting digital elements into the realm of stationeries, the company is said to provide cutting-edge digital ink solutions for a wide range of partners using and producing smartphones, tablets and digital stationery.
Having a substantial presence in the creative industry, Wacom pivoted to target non-creative users such as educators, office workers and service-oriented staff in 2020. Its campaign, done in collaboration with its agency REBL, impressed the judges at the Marketing Excellence Awards 2020. Wacom and REBL took home the gold award for the category Excellence in social media marketing, as well as the silver award for Excellence in digital marketing.