South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.
FSKorea was established in 1988 with its core business in make-up brushes. Today, the firm develops a range of beauty products from make-up sponges to mascaras to droppers.
Like many businesses, the firm has been impacted by the COVID-19 pandemic.
“Certainly, the months that have just passed and the crisis linked to COVID-19 represent a real challenge and impact our activity,” said JK Hwang, president of FSKorea.
Companies need to rethink how they implement sustainability initiatives and should integrate them it into the ‘heart’ of their business models, a panel of experts at the Global Fragrance Summit organised by the International Fragrance Association (IFRA) has claimed.
Bérangère Magarinos-Ruchat, global head of sustainability at Firmenich, emphasised that sustainability is about an
“end-to-end approach to responsible business”.
“It s not just about climate change, it s not just about the environment in the way that people would think a few years ago. [Sustainability] in every sense also means sustainability on social impacts… It s also everything around, legal compliance, ethics, how you re running your business. It really goes from making sure you don t do anything wrong, all the way to benefiting from innovation, and growing business for good.”
Ben-Yam Barshi and Elah Barshi, Co-Founders of Moringaia, are part of a new generation of beauty and personal care brands brands that leverage conventional commercial strategies and CPG brands for social and environmental betterment.
The Barshi siblings are building a beauty brand to end deforestation and ensure that Moringa trees cultivated in the DR are grown and cared for in a way that regenerates the soil. They believe that passion and purpose are the best motivation for entrepreneurs and that pure holistic skin care from the Caribbean can be truly helpful both to people and to the planet.
Name: Ben-Yam Barshi & Elah Barshi, Co-Founders
Consumers are increasingly considering their individual role in sustainable beauty, with 72% believing the individual is most responsible for caring for the planet (Getty Images) Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World Wildlife Fund (WWF).
The ongoing COVID-19 crisis had clearly accelerated the sustainability conversation in beauty, according to experts in the field, with industry set to experience
Future of Beauty survey conducted amongst 2,000+ UK consumers by creative marketing consultants The Pull Agency found 72% of consumers believed individuals were most responsible for caring for the planet. Just 16% said companies were most responsible and 13% cited government as most responsible.
In this episode of Indie Pioneers we discuss the importance of consumer education to tackle misinformation and confusion, including the debate around natural versus synthetic ingredients, with the founder of Fawn & Co.
The Singapore-based firm was founded in July 2019 by Hann Chia, a former investment banker and a Formula Botanica graduate.
The company was initially developed to focus on cosmetic research and development but has since focused on beauty education through its Fawn Labs subsidiary.
Fawn Labs conducts the Clean Beauty with Fawn Labs workshop, a two-hour session that takes on topics such as ingredient and formulation safety as well as teaches consumers about their skin and what is most suitable for their skin type.