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Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory
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Lee blicksteinJoe copemanActivation solutionsVice presidentAcast marketplaceசெயல்படுத்தல் தீர்வுகள்துணை ப்ரெஸிடெஂட்

Comscore brings audience-based targeting back to Europe with a GDPR-compliant contextual approach

Share on Comscore is giving advertisers in Europe the opportunity to use audience targeting without relying on cookies, harnessing GDPR-compliant solutions that leverage context instead. The company claims its Predictive Audiences offering is the first-cookie-free audience targeting solution for connected TV in Europe. The product can also be used for advertising on desktop and mobile. It will help marketers to extend their linear campaigns into the premium digital video sphere. Predictive Audiences is now available in the UK and Germany, with plans to add more European markets soon. A combination of opted-in digital panel, rich behavioural data, connected TV viewership and advertising exposure data, and a contextual crawler allow Comscore to figure out the best content to advertise around if an advertiser wants to reach any carefully defined audience segment.

United kingdomGuido fambachRachel gantzActivation solutions at comscorePredictive audiencesGeneral managerActivation solutionsஒன்றுபட்டது கிஂக்டம்ரேச்சல் காண்டஜப்ரிடிக்டிவ் பார்வையாளர்கள்ஜநரல் மேலாளர்செயல்படுத்தல் தீர்வுகள்

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry s first European CTV viewership audiences RESTON, Va., Feb. 4, 2021 /PRNewswire/ Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences - the industry s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals - starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets comprised of its opted-in digital panel, rich behavioural data, CTV ad exposure and viewership data, and its superior contextual crawler. This innovation marks the first cookie-free audience targeting solution for CTV in Europe.

United kingdomGuido fambachRachel gantzActivation solutionsPredictive audiencesGeneral managerComscore activationஒன்றுபட்டது கிஂக்டம்ரேச்சல் காண்டஜசெயல்படுத்தல் தீர்வுகள்ப்ரிடிக்டிவ் பார்வையாளர்கள்ஜநரல் மேலாளர்

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Share this article Share this article RESTON, Va., Jan. 11, 2021 /PRNewswire/ With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industry s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in Q1 2021 for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.

Matt spiegelJoe kyriakozaDuncan mccallDavid algranatiRachel gantzTrans unionPolk automotive solutionsActivation solutionsPredictive audiencesGeneral managerChief product officerPolk audiencesComscore activationமேட் ஸ்பீகல்டங்கன் ம்க்கால்ரேச்சல் காண்டஜ