Video of No. 6 The Wonder of Coral | Slow TV | Sheba Hope Grows
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With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations.
Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Su
By Helen Warren-Piper, general manager, Mars Pet Nutrition UK2021-05-10T10:35:00+01:00
Source: Unsplash
We need to use a breath of brands and platforms to help create a more inclusive and diverse world
The last year has been one of the toughest in living memory for everyone’s mental health – isolating lockdowns have exacerbated an already rapidly growing crisis, but for LGBT+ communities the figures are even more concerning: 52% of LGBT+ people experienced depression over the last year and 31% of LGBT+ people said they’ve attempted to take their own life in the last year – this increases to 46% within the trans community. The statistics are as shocking as they are heartbreaking.
SHEBA unveils Hope Reef Leading cat food brand SHEBA has begun work on the world's largest coral restoration program, which aims to restore more than 185,000 square meters of coral reefs
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has begun work on the world s largest coral restoration program, which aims to restore more than 185,000 square meters of coral reefs around the world by 2029
The coral reef, which can be seen on Google Earth, has been regrown to spell the word HOPE to drive awareness and show how positive change can happen within our lifetime
Visit the first-of-its-kind YouTube Channel where with every video view, advertising revenue is donated to The Nature Conservancy to support its reef restoration initiatives
LONDON, May 5, 2021 /PRNewswire/ Hope Reef, the start of the world s largest coral reef restoration program, has been unveiled off the coast of Sulawesi, Indonesia. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-E and is a symbol to show the world how positive change can happen within our lifetime.