Investing in the Future of Food: Manna Tree investors seek emerging brands focused on human health As the ongoing pandemic accelerates consumer interest in the role of nutrition in wellness and underscores the supply chain’s fragility, the investors at Manna Tree Partners are looking for at least three growth stage companies that are revolutionizing the production, delivery and consumption of food to support human health.
With $235 million in assets under its management as of last month and six investments already in its portfolio to date, Manna Tree’s managing director Pam Shepherd shares in this episode of FoodNavigator-USA’s Investing in the Future of Food where she see the most potential to improve human health and create a more transparent, stable supply chain.
Personalised Nutrition (PN) based on a one-size-fits-one model is the way forward to prevent diet-induced chronic disease, says a professional body, which points to a growing health crisis made worse by current advice.
The British Association for Nutrition and Lifestyle Medicine (BANT) identifies the rise of nutrigenomics as a primary drivers of PN, citing its potential to translate insights into protocols or ‘Nutrigenetic Counselling’.
Other personalised tools harness technology in the form of tracking tools to monitor body composition and symptoms that could encourage people to focus on individual health concerns.
“The one-size-fits-all model is ineffective and out-dated. It’s time to move forward from counting calories and start promoting the nutrient content and quality of food,” says BANT CEO, Satu Jackson.
The global health and wellness brand will lean on new leadership to drive and execute business strategies as the company capitalizes on the category’s explosive growth.
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