Should finance head up marketing? jamaicaobserver.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jamaicaobserver.com Daily Mail and Mail on Sunday newspapers.
Oxford College of Marketing (Oxcom) has launched a new Chartered Institute of Marketing (CIM) study centre in Malta. 
The CIM represents the gold standard
The Chartered Institute of Marketing, Ghana (CIMG) has finally unveiled Ghana’s first ever Professional Marketing Qualifications. The launch took place last week at the plush auditorium of the University of Professional Studies, Accra (UPSA) campus.
The colourful ceremony attracted over two hundred (200) guests physically with more than three hundred (300) others joining virtually on Microsoft Teams and another large audience following the event live on various social media platforms, from Ghana, across Africa and elsewhere around the globe.
It will be recalled that CIMG, last year, promised to introduce its own programmes to train and certify professional Marketers locally, upon the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) in August 2020.
705
The efforts of the Chartered Institute of Marketing Ghana (CIMG) to localise its own examination through a legislation has now seen the light of day, following the launch of the CIMG Professional Marketing Qualifications exams which will start in September 2021.
The institute, which was established in 1981, did not have legal backing to organise its own examinations and had had to rely on examinations from foreign institutes all these years.
However, following the passage of Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) which has been assented to by the President, the institute can now organise its own local examinations.
This is because the Act mandates the CIMG to, among other things, provide training, conduct examinations and award Professional Marketing Certificates in accordance with international best practices to improve the skills and competencies of marketing practitioners and professionals in the country.
“Marketers will be trained in UGC strategy.”
In their continued effort to make sure marketers in Malawi are keeping up with current dynamic global industry trends and be at par with their global counterparts in the industry, the Institute of Marketing in Malawi (IMM) has organized a free webinar for its paid up membership, which will be conducted by a leading global strategist, Shann Biglione.
The training, which will be held virtually via Zoom on 7th May 2021 at 6:00PM will see local marketers being drilled on “How best marketers can leverage User or Consumer Generated Content (UGC) to Guide Marketing Decisions”.