Consumers are increasingly considering their individual role in sustainable beauty, with 72% believing the individual is most responsible for caring for the planet (Getty Images) Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World Wildlife Fund (WWF).
The ongoing COVID-19 crisis had clearly accelerated the sustainability conversation in beauty, according to experts in the field, with industry set to experience
Future of Beauty survey conducted amongst 2,000+ UK consumers by creative marketing consultants The Pull Agency found 72% of consumers believed individuals were most responsible for caring for the planet. Just 16% said companies were most responsible and 13% cited government as most responsible.
The European Commission’s Chemicals Strategy for Sustainability has the potential to set an example to the world if concrete actions and legislative proposals build it out into something meaningful over the coming years, says the Center for International Environmental Law (CIEL).
Personal care major Beiersdorf is building a multidisciplinary technology centre at its headquarters site that will merge research, development and production in a move set to drive competition and future-proof innovation, its senior VP of supply chain says.
Announced late last year but in the planning for four years, Beiersdorf’s €60 million investment would see the completion of a technology centre built at its Hamburg site by the end of 2024 – providing existing R&D, production, packaging and marketing teams a space to collaborate and the means to fast-track innovation.
The tech centre would be focused on formulation upgrades, including switching out preservatives, using more natural ingredients, working more with actives, and developing formulas that targeted the skin microbiome. But it would also be sharply focused on packaging re-design and innovation with sustainable and recycled materials, as well as dedicated to incorporating the latest di
The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.
The L Oréal Water Saver system is already available in select NY salons, with a Paris and global salon rollout primed for this year and next; the at-home variant will launch at a later date (Image: L Oréal) International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
The L’Oréal Water Saver system was unveiled last week at the Consumer Technology Association (CES) 2021 tradeshow – held online this year due to COVID-19 – and was already available in select L’Oréal salons in New York, USA. The system would be made available in select salons across Paris, France, from next month, with a global rollout planned across the rest of this year and 2022.