Barbados Today May 24, 2021
The Democratic Labour Party (DLP) Monday charged that the island’s tourism officials spent thousands on the new tourism theme:
Little Island, Big Barbados saying it has already been used by several countries. The DLP charges that it is a significant blunder and taxpayers deserve a return of the substantial funds spent on the initiative.
Below is the full DLP statement:
Give us back our money
Barbados taxpayers were appalled to learn last week that this country paid approximately three-quarters of a million dollars for a tourism promotion tag line that other countries already use.
It is alleged that we forked out approximately US $375,000 (BDS$750,000) for the tag line “Little Island, Big Barbados”.
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Minister of Tourism Senator Lisa Cummins has spoken out in defence of the new Barbados slogan Little Island, Big Barbados.
The Barbados Tourism Marketing Inc. (BTMI) revealed the slogan as part of a rebranding and marketing strategy to present a refreshed image of Barbados as a destination with a wide range of offerings to the visitor, during a virtual ceremony to relaunch Barbados’ tourism product.
Features such as adventure, flavour, personality and legacy were highlighted as areas that Barbados was “big on” and marketing manager at the BTMI, Tenisha Holder, said the intention was to showcase a lot more of what Barbados had to offer than what was customarily highlighted.
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‘Global’ candidates among applicants for BTMI top spot
Article by May 15, 2021
The search for a new Chief Executive Officer at the Barbados Tourism Marketing Inc. (BTMI) has begun and the response has been overwhelming.
Word of this has come from Minister of Tourism and International Transport Senator Lisa Cummins, who gave the assurance that the crème de la crème of the applicants will be selected, from prospective candidates from the global search.
She said the hunt for a new BTMI boss came at a time when the marketing agency and the entire country were “challenged” due to the lack of a vibrant global travel and tourism industry.
Officials reopen tourism, predict increasing airlift, hotel occupancy
Article by May 15, 2021
Barbados is again officially open for tourism business, officials announced Friday as they predicted a major increase in airlift to the island by year-end after a year-long closure triggered by the coronavirus pandemic.
And with the expected increase in airlift, a spike in occupancy levels across all categories of accommodation is also being forecast, according to Chief Executive Officer of the Barbados Hotel and Tourism Association (BHTA) Senator Rudy Grant.
He joined other leading tourism executives for a virtual ceremony to relaunch the Barbados brand and the reopening of the market.