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Atlantis Sub boss rises confidently
Article by April 28, 2021
What is it like when the boss shares with her team that she is going through similar struggles and anxieties about the COVID-19 pandemic? That she worries about the viability of the company she ran for decades, and its ability to pay employees, she has come to regard as family.
Roseanne Myers, the general manager of Atlantis Submarines Barbados and a stalwart of the island’s tourism sector, was unafraid to share her experiences, trials, triumphs, and faith in her company’s resilience, and that of Barbados, to rise from the devastation caused by the pandemic.
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Veteran tourism professional Cheryl Carter has been appointed Barbados Tourism Marketing Inc’s (BTMI) Interim Head of Global Markets.
Carter, who is currently BTMI director for the UK market, brings 26 years’ experience to the temporary acting position, following the departure of tourism veteran Petra Roach whom the BTMI had appointed to the newly-created post in 2019.
Roach was acting as BTMI chief executive officer when she resigned earlier this month. She has taken up the job as CEO of the Grenada Tourism Authority (GTA), an announcement made by the GTA one day after news of Roach’s resignation broke.
Roach set to chart a new path for Grenada s tourism – NationNews Barbados — nationnews com nationnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationnews.com Daily Mail and Mail on Sunday newspapers.
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Barbados Tourism Marketing Inc. (BTMI),
Petra Roach has officially been announced as the new chief executive officer for the
United
Kingdom, director of sales and marketing for the
U.S., global head of markets and interim CEO. She successfully elevated the Barbados brand to its current heights and has been instrumental in
Barbados’ increase in airlift, the GTA said in its announcement, adding her in-depth knowledge of both marketing and the tourism industry will be a welcomed skillset to her new role.
The board of directors of the GTA said it recognized the importance of international marketing expertise and powerful relationships and contacts within the tourism and airline industries as a requirement for the role of CEO. In this position, Roach will lead the destination through its pandemic recovery process, placing an emphasis on innovative and competitive marketing campaigns. The GTA calls this “an exciting and game-changing time for