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Serious Music
Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which owns Pandora and the podcasting company Stitcher – will also launch a Pandora series, called TikTok Tastemakers, with popular TikTok creators who host radio-style talk shows and curate playlists (and also promote the shows to listeners on TikTok). The deal is a win-win for TikTok and Sirius, since TikTok gets brand promotion and potentially more music industry inroads, while the old-school radio brand gains something to market to teens. The Verge has more.
The sustainability train is leaving the station and brands need to hop on or they, and their profits, may be left behind by consumers who demand both an affordable product and a corporate focus on doing the right thing.
Brands don t need to avoid violence – just make sure it s right for your audience
Brands should not always see violence in games as a negative association, Xaxis global solutions and innovation manager has said.
by Sara Nelson
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