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Wheldon says losing a focus on creativity would be a ‘dangerous’ situation for everyone involved
Fresh from being awarded the special title of President Emeritus from the World Federation of Advertisers (WFA), former RBS chief marketing officer and advertising legend David Wheldon reflects on his marketing legacy, as well as the need for agencies to position themselves as creative partners first and foremost in today’s climate.
With more than 35 years in the marketing industry, David Wheldon has had no shortage of titles to his name.
He cut his teeth as an account executive at Saatchis during its 80s heydays. Since then he’s been president of BBDO in Europe, director of advertising for Coca-Cola, Vodafone’s global director of brand and chief marketing officer at RBS. Last year, he was bestowed the Lifetime Achievement prize at The Drum Marketing Awards Lifetime, and last week he was named President Emeritus by the WFA – the global marketing membership organization he p
A Senate Judiciary subcommittee hearing held yesterday had the opportunity to be a reprieve.
In contrast to previous congressional hearings that have been little more than opportunities for legislators to verbally pummel big tech execs, this latest hearing on the impact of social media algorithms was designed to be more substantive, providing insight into how the platforms’ systems work to amplify harmful content. At least that was the aim.
Instead, senators on both sides of the aisle criticized public policy executives from Facebook, Twitter and YouTube about the negative effects of their firms’ data-fueled, advertising-supported business models and questioned whether the sheer scale and dominance of their platforms foster perverse goals inspiring technical decisions that promote engagement with content that ultimately harms people and society. Meanwhile, the platforms’ executives shied away from sharing any fresh insights into how their algorithms operate.
Актуальные вопросы текущего момента – пост-COVIDная эра и глобальное потепление - обсудили на Всемирной конференции журналистов
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