Samsung, Target, Lazada and Estee Lauder, Insider launches a new design system that delivers an intuitive, consistent, and delightful experience for enterprise marketers building cross-channel experiences
SINGAPORE, Feb. 18, 2021 /PRNewswire/
Insider the world s first integrated Growth Management Platform today announced the launch of its new design system. Enterprise marketers can build delightful one-to-one cross-channel journeys on an intuitive and consistent platform and speed up their time to market.
Insider launches all-new UX to help enterprise marketers build individualized cross-channel experiences For every product team (especially in enterprise MarTech), it s a big decision to invest in UX, which could mean taking away time from building features to give marketers newer avenues to reach their customers. But when we talk about enterprise UX to our customers (marketers), they paint a picture of clunky, slow-to-load platforms that require significant training. T
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Comscore is giving advertisers in Europe the opportunity to use audience targeting without relying on cookies, harnessing GDPR-compliant solutions that leverage context instead. The company claims its Predictive Audiences offering is the first-cookie-free audience targeting solution for connected TV in Europe. The product can also be used for advertising on desktop and mobile. It will help marketers to extend their linear campaigns into the premium digital video sphere.
Predictive Audiences is now available in the UK and Germany, with plans to add more European markets soon. A combination of opted-in digital panel, rich behavioural data, connected TV viewership and advertising exposure data, and a contextual crawler allow Comscore to figure out the best content to advertise around if an advertiser wants to reach any carefully defined audience segment.
Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences
Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry s first European CTV viewership audiences
RESTON, Va., Feb. 4, 2021 /PRNewswire/ Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences - the industry s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals - starting with the UK and Germany markets.
Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets comprised of its opted-in digital panel, rich behavioural data, CTV ad exposure and viewership data, and its superior contextual crawler. This innovation marks the first cookie-free audience targeting solution for CTV in Europe.
CMO s top 8 martech stories for the week - 28 January 2021
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
Litmus releases suite of updates
Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs.
Litmus Extension support for Pardot is aimed at further streamlining email production workflow, eliminating the need to switch between multiple applications and simplifying email testing process. Updated and streamlined integration with SparkPost helps to test emails more efficiently, updates to Litmus Builder will help create emails faster by reusing code modules, navigating code and inserting images, and reviewing GIF content can be done without leaving
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RESTON, Va., Jan. 11, 2021 /PRNewswire/ With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industry s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in Q1 2021 for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.